Green pedestrian crossing by Jody Xiong
The ‘green pedestrian crossing’ is an installation performance by jody xiong of the chinese creative agency ddb. In an attempt to gain the attention of the inhabitants of country, the China environmental protection foundation sought out a marketing campaign that could be wide spread to promote walking instead of driving. an outdoor advertisement was leveraged on a busy pedestrian crossing; a place where both pedestrians and drivers meet.
May & June 2012 (by youngdoo)